You may hit on the right resolution immediately, or you may need to search for the right one, but either way, let’s really think this through. New Year’s Resolutions start with New Year’s Reflection. Like seeds scattered on concrete, there’s nothing to root them into place.īut plenty of people do succeed with their resolutions, and you will, too, if you follow a few simple guidelines.ġ. In other words, the resolutions people make off the cuff to finally do something – anything – are made out of desperation instead of commitment. They’re made swiftly and perhaps thoughtlessly.The reasons resolutions fail can be summed up in a few points:
In this article, we’re going to talk about why some people don’t succeed with their resolutions and why YOU will. Right along the traditional January posts about New Year, New You come the flood of unhelpful posts telling you all the reasons resolutions “don’t work.” Let’s reset. It’s become trendy in recent years to trash the New Year’s Resolution idea. Dig it out, and let’s go after your success. So don’t ditch your New Year’s Resolution. You have an intuitive draw to do something good for yourself, improve your life in some way, and lift your spirits with wins that make you happier, healthier or better, and you deserve that. That’s important, because you’re important. We’re doubling down on the New Year’s Resolution with new rules, for new results. Or if already by January 18th you haven’t yet set a New Year’s Resolution (or forgotten the one you did set) ~
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Or if you’re a serial dieter who resolves every year to lose weight ~ If you’re one of the many who join the crowd at the gym at the start of every new year, swearing, “This year will be different!” ~ Who says only your consumers get to seek mad gains.This article was written by LRI Director Joelle Jay, an executive coach, speaker and author specializing in leadership development. Market gym memberships toward those observed researching diet and weight loss as they aim to better themselves in the coming year. This segment has been looking into weight loss books, cleanses, clinics, online-based subscriptions, and supplements.
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These consumers are researching how to lose or maintain their weight. Weight loss and weight management is an increasing market due to the increasing prevalence of obesity and related diseases. Target consumers who have been observed researching weight-related healthcare or surgeries, and share your encouraging content to those who will more than likely be recommended to workout on a regular basis. With the new year rolling around, more and more consumers will be observed researching protein and whey products as well as supplements to help them better reach their physical goals or lose those extra pounds.īusinesses in Healthcare Promoting Exercise Beverages and snacks should not only taste good, but they should be good for you. While bodybuilders and extreme athletes are often the targeted audience for nutrition products, mainstream consumers with active lifestyles are often in-market as well. They are self-motivated individuals when it comes to health and fitness, and are focused on achieving their personal best goals. These consumers are driven to lose weight or bulk up! This segment may require some emotional support and reassurance along the way. Target audience segments of people interested in “ Athletic Wear ” rather than a broad, imprecise demographic segment of “men in their 50’s.” Get ahead of the competing gym by using Clickagy data to start targeting these audiences of consumers who want to lose their holiday fluff or bulk up.Ĭonsumers In-Market for Exercise & Fitness or with an Interest in Exercise & Fitness Rather than targeting a broad demographic of consumer segments, focus on those who are in-market or who demonstrate related interests. Weight loss seems to be the losing battle each year, but by utilizing a targeted marketing campaign with a base of high-quality data, you’ll be celebrating their before and after images. Get new customers to sign up for your gym by tapping into market segments observed researching a place to exercise. While they make promises to reinvent and rid themselves of their daily repetitive routine, your audience spends time researching ways to maintain their challenging resolutions. This peak time for self-improvement is great for gyms and health clubs. People all over the nation come up with a range of New Year’s resolutions, thinking of ways to better themselves. Each year, people feel empowered by the opportunities in front of them, hoping for success, prosperity, and happiness.
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